For Elena Doriaki Dorel, an exclusive womenswear brand based in Heraklion, Crete, the challenge was to create a visual identity that could express the elegance, sophistication and premium character of the label while carrying that experience consistently into the physical store.

We developed the logo, professional business cards, branded shopping bags and custom store signage as one cohesive system, using a modern and refined design language to connect the fashion identity with every customer touchpoint.

The result is a distinctive and polished brand presence that brings greater consistency to the retail experience and reflects the quality and style at the heart of Dorel.